Sing In The Ring 24/25
We delivered the full creative and marketing campaign for All Stars Boxing Club and Westminster City Council - managing branding, website, talent sourcing, and community engagement for the Sing In The Ring talent show.
Sing In The Ring 24/25 was a four-month campaign executed by Essentiv for All Stars Boxing Club and Westminster City Council.
The objective was to celebrate and showcase Westminster’s emerging talent through a large-scale community talent show that combined entertainment, empowerment, and local pride.
We led the full creative and marketing delivery - including talent sourcing and auditions, brand identity design, website development for contestant sign-ups and ticket bookings, and content creation to raise awareness online and within the community.
We also engaged with local youth and community organisations to enhance participation and authenticity.
The campaign achieved exceptional engagement, resulting in the City of Westminster committing to fund the event for the next three years, establishing Sing In The Ring as an annual celebration of local talent and unity.
